Effective Date: July 8th, 2025

1. Overview

This Privacy Policy explains how Drink This Media LLC (“DTM,” “we,” “our,” “us”) collects, uses and protects information when you interact with the Revenue Leak Detector or any other Services we offer.

2. Information We Collect

CategoryExamplesSourceInformation you provideName, email, company name, revenue figures, marketing-spend data entered into the calculators or audit worksheetsDirect from you via forms or during coaching sessions revenue_leak_calculator…Payment informationCard details (handled by Stripe), billing addressStripe checkoutAutomatically collected dataIP address, device type, referring pages, in-app events, cookie identifiersGo High-Level analytics, Google Analytics, cookiesIntegration data (optional)CRM contact records, campaign metrics, failure logs pulled via API connectors or Zapier/MakeYour connected third-party tools tools_integration_guide…

We do not knowingly collect data from children under 13.

3. How We Use Your Information

Deliver, maintain and secure the Services

Generate dashboards, audit reports and personalized recommendations

Process transactions and send invoices/receipts

Provide customer support and coaching

Improve our products through aggregated analytics

Send educational or marketing communications (you may opt out at any time)

Comply with legal obligations and prevent fraud

4. Legal Bases (EEA/UK)

Where GDPR applies, we process data under these bases: contract performance, legitimate interests (product improvement, marketing to existing customers), consent (email list) and legal compliance.

5. Sharing & Disclosure

We share data only as necessary with:

Service providers (cloud hosting, payment processors, email platforms, analytics, CRM) bound by confidentiality agreements.

Professional advisors (lawyers, accountants) under duty of confidentiality.

Affiliates or successors in the event of a merger or acquisition.

Authorities when legally compelled.

We never sell your personal information.

6. International Transfers

Servers and service providers may be located in the United States or other countries. We rely on standard contractual clauses or other lawful mechanisms for cross-border transfers.

7. Data Retention

We keep records for as long as you maintain an account, plus up to seven years thereafter for legal or accounting purposes, unless a longer period is required by law.

8. Security

We follow industry-standard measures—including TLS encryption in transit, role-based access controls and regular backup—to protect data. No system can be guaranteed 100% secure.

9. Your Rights

Depending on your location, you may have rights to access, correct, delete, restrict or port your data, or object to certain processing. To exercise any rights, email [email protected]. We may verify your identity before fulfilling a request.

10. Cookies & Tracking Technologies

We use first-party and third-party cookies and similar tech for analytics, personalization and marketing. You can adjust browser settings to refuse some or all cookies, though the Services may not function properly.

11. Third-Party Links & Tools

Our dashboards integrate with third-party platforms (e.g., Stripe, Go High-Level, Zapier). Their privacy practices are governed by their own policies; we encourage you to review them.

We will post any revisions here and update the “Effective Date.” Continued use after changes means you accept the updated policy.

13. Contact

For privacy questions or requests:
[email protected]

Drink This Media LLC, 35 Lace Lane, Westbury, NY, USA